Hometown
Sports Gear

Before Hometown Sports Gear, a kid in Gardner, KS, couldn’t try on soccer cleats without mom and dad driving them 30 minutes into the city. Matt and Lacie changed that by opening locally-driven, community-focused Hometown Sports Gear.

Their brand essence: We get Team Gardner in gear.

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A Store With a Story

FIMAZO collaborated with the Hometown team to design a mural that energizes the space and makes every customer feel like part of the story.

Building Brands
That Hit Home

We help clients like Hometown Sports Gear shine by highlighting the heart of their stories. For Matt and Lacie, it was a drive to create a space where Gardner’s community feels seen, supported, and proud.