Young Adults Creating Community (YACC) within CAFY needed a way to reach young people with a message that mattered: Live life drug free. We collaborated with the students to develop a mascot that felt engaging and real.

Enter, Terran the Turtle. A mascot, and a peer. The visual system we created can be used across a variety of assets. We also developed a messaging strategy the students will use to connect with youth of all ages. Their main tagline: Your future’s worth protecting.

With Terran as their symbol, YACC students can spark conversation and inspire change.